Technical Future Trends for Tracking Consumers
Because so many people are never without their cellphones, more advertising will be sent directly to your cellphone using Geo-fencing as a way to personally impact the consumer and get his/her attention. The end goal to is get us in to a physical store or to click on a received web based ad for a company offering the same product defined by the Geo-fencing that tagged us. Advertisers will be paid on movement towards a sale.
Geofencing is the creation of a virtual geographic boundary around a specific geographical location. This is possible because of the use of iOS Location Services. Location Services uses a cascade rollover technique. First, it looks for a nearby Wi-Fi hotspot of a known location, Bluetooth beacons, GPS satellite network, and finally, if the system needs more accuracy, or can’t find a hotspot or cell tower, it will turn on the GPS radio for a better fix.
Negative Geo-fencing outcomes:
- Loud obnoxious videos that pop up covering up content of whatever one is trying to look at while browsing on the web tend to annoy most people. Then in order to close the video, the advertiser has the red x next to a click point to take you away to the site trying to sell something. I have learned the hard way that you can’t shut down the video without being taken away so I no longer bother, and go elsewhere for the information.
- Google’s Free Services are heavy in add content. In Google Maps, when you search for nearby Pizza joints it starts out with the directions for the place you chosen until you get to the bottom of the directions where the so called relevant ad appears. I guess it’s designed to trick you into clicking on the ad in order to see the rest of the directions- getting that Pay Per Click monetary reward.
- Google Gmail is the top email service provider in the world, but they are also taking advantage of users by sending ads directly to their inboxes bypassing the spam box because they are being paid to get the ad to your inbox. Plus, they scan your email looking for trigger words in order to send more personalized ads your way.
Positive outcomes using Geo-fencing:
Geo-fencing is used with home apps to create a virtual geographic boundary around one’s home to enable software to trigger a response when a mobile device enters or leaves. For example, a triggered Geo-fence will turn the heat up or down in your home or the light on or off. Geo-fencing can also set reminders to pick-up milk on the way home when you get close to your preferred grocery store so it can be useful as a personal aid for the mundane or not so mundane aspects of one’s life.
Google Maps is really too valuable an aid to navigating my world that I won’t stop using it. I am old enough to have gotten lost plenty of times using the old fashion map or written directions of a friend. This service has really revolutionized my world. I would miss it- should it suddenly disappear.